Kelly Liberty
Vice President, Strategic Execution @WoodmenLife
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WORK HISTORY
Vice President, Strategic Execution @WoodmenLife
Vice President, Strategic ExecutionWoodmenLife | 2009 – PresentHeld progressive leadership roles including Vice President, Strategic Initiatives and Director, Operations Support, with enterprise‑wide accountability for digital transformation, operating model modernization, and strategic execution- Lead enterprise digital transformation, modernizing operating models, platforms, and delivery practices to improve speed, alignment, and customer outcomes- Transformed a traditional Project Management Office into a Lean Portfolio Management (LPM) operating model, enabling clearer prioritization, funding transparency, and delivery of enterprise‑wide initiatives- Serve as Product Leader within an Agile framework, overseeing product managers and product owners responsible for customer‑facing and marketing‑enablement digital platforms, including vision, roadmaps, prioritization, and value delivery- Drive modernization of enterprise platforms supporting digital acquisition, customer engagement, and enterprise data integration, enabling scalable, connected customer experiences- Delivered an automated eApplication platform supporting digital acquisition and servicing, reducing Not in Good Order (NIGO) rates from 52% to under 1% and increasing electronic submissions from 48% to 98.5%, significantly improving customer experience- Govern $16.5M+ in capital funding and $8.2M+ in annual operating budget, ensuring investments align to digital transformation, customer experience, and enterprise growth priorities- Partner closely with senior leaders to align strategy, funding, and execution across complex, cross‑functional initiatives.Industry: Insurance
EDUCATION
College of Saint Mary
Master of Science - MS, Organizational Leadership
College of Saint Mary
Bachelor of Science - BS, Human Resource Management
ABOUT KELLY LIBERTY
I am a senior enterprise leader driving large‑scale digital transformation across strategy, product, technology, and operations within insurance and financial services.As Vice President of Strategic Execution at WoodmenLife, I lead the modernization of enterprise operating models and digital platforms that enable customer‑centric growth, faster delivery, and improved business outcomes. My work focuses on transforming how organizations plan, fund, and deliver value—bridging business strategy with technology execution.I have led the evolution from traditional delivery models to Lean Portfolio Management, overseen product teams responsible for customer‑facing digital platforms, and driven modernization efforts supporting digital acquisition, engagement, and enterprise integration.A defining achievement has been the delivery of end‑to‑end digital acquisition capabilities, including an automated eApplication platform that dramatically improved submission quality, adoption, and customer experience.I partner closely with senior leaders to align investment strategy, modernize platforms, and deliver scalable digital solutions that serve both customers and the enterprise.Earlier in my career, I spent over a decade at First Data Corporation leading product development and innovation in secure transaction processing and strategic partnerships, including authoring multiple U.S. patents.Core focus areas: Digital Transformation • Product & Platform Modernization • Lean Portfolio Management • Customer Experience • Strategic Execution • Executive Leadership
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