Kelly Kennedy
Chief Revenue Officer (CRO) & Advisor @Zeta Global
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WORK HISTORY
Chief Revenue Officer (CRO) & Advisor @Zeta Global
NY, US
Chief Revenue Officer & AdvisorPioneered revenue growth through development and implementation of a comprehensive sales strategy that resulted in a contribution of over $300M in TCV. By leveraging Zeta’s unique marketing technology solution, Zeta delivered higher value to clients while expanding the overall market presence of the brand and its offerings. Currently on Advisory board acting as a go-to-market consultant.• Team Development: Built a high-performing national sales team, prioritizing talent acquisition and ongoing training. This initiative improved sales productivity by 25% and fostered a culture of accountability and collaboration across the organization.• Strategic Partnerships: Established and strengthened strategic alliances with top-tier Technology and SI Partners, elevating Zeta’s market position and leading to high-profile client acquisitions that contributed to a 130% increase in new logo business.• Client Retention and Satisfaction: Launched targeted client engagement programs driven by data analytics, leading to an unprecedented 95% client retention rate and high satisfaction scores.• Market Expansion: Initiated a focus on emerging markets and new verticals, diversifying the portfolio of solutions offered and securing new revenue streams that supported revenue stability during fluctuating market conditions.• Innovative Solutions Development: Collaborated with product development teams to refine and enhance Zeta\'s service offerings, ensuring alignment with market needs and client demands. This approach helped to accelerate product adoption and positioned Zeta as a leader in the marketing technology space.
EDUCATION
Eastern Illinois University
BS Business, marketing
SKILLS
ABOUT KELLY KENNEDY
Kelly Kennedy is an accomplished Chief Revenue Officer with over 20 years of experience driving growth and innovation in marketing technology and digital services. She has played a pivotal role in scaling companies, leading to on average, 40% year-over-year revenue growth and 95% client retention rate. Recognized as one of the Top 25 Cloud Computing Executives of 2024, Kelly excels in developing and executing sales strategies that enhance client engagement, foster strategic partnerships, and expand market reach. A proven leader in building high-performing teams, Kelly’s expertise lies in driving enterprise sales, refining go-to-market strategies and introducing solutions that meet evolving client needs. With a passion for fostering organizational growth, Kelly has consistently delivered significant results, exceeding shareholder expectations.
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