Kelly Kassian
Senior Director of Sales and Marketing
- Role
- Senior Director Sales and Marketing at Backyard Pod
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Kelly Kassian
Growth-focused executive with a proven track record of scaling multi-million-dollar…
Experience
Senior Director Sales and Marketing
Aug 2021 — Present · Austin, TX, US
Strategic Growth Leadership-Spearhead sales and marketing strategy for a multi-million dollar design-build company specializing in accessory dwelling units (ADUs)-Partner directly with CEO on expansion into new markets (Austin, Houston, Dallas) and franchise model development-Built systems and playbooks that position Backyard Pod for national scale.Revenue & Market Expansion-Drove year-over-year revenue growth with average project values of ~$100K-Oversaw launch of corporate partnerships (e.g, Lowe’s) and financing integrations-Supported franchise readiness, ensuring new GMs can ramp to profitability.Operational Excellence-Implemented new CRM/automation platforms to streamline sales cycle (average ~11 weeks)-Created full-funnel digital campaigns (Meta, Google, LinkedIn) delivering consistent lead flow-Established KPI dashboards for leads, site visits, estimates, and closings.Key Outcomes-Positioned Backyard Pod as a market leader in Texas ADUs-Scaled Austin operations into a multi-million-dollar business, creating a proven foundation for expansion into Houston and Dallas-Developed repeatable processes to enable scalable franchising model.
Education
Harvard Business School Online
Other; Certificate in Digital Marketing Strategy
University of Alberta
Bachelor of Commerce - BCom, Marketing
2011 — 2016
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