Kelly Hoover

About Kelly Hoover

I bring 10+ years of marketing expertise, having successfully led complex campaigns, content strategy and development, and media strategy in the B2B SaaS space. I am passionate about crafting full-funnel marketing journeys in cross functional partnership to meet the ever evolving needs of prospects and customers. There\'s nothing more satisfying than connecting to an audience and educating them about a product or a service. I\'m always looking for new ways and new methods to bring in an audience.Specialties: media planning and buying, online advertising, campaign management and execution, budget management, performance analysis, copy writing/editing, marketing, social media, brand management, marketing communications, public relations, seo copywriting, content strategy and development

Experience

1. Senior Manager, Integrated Marketing

   RingCentral

   Jun 2022 — Present

   Lead evergreen integrated marketing campaigns across all company segments including strategic and targeting guidance, content journey strategy, content development, media testing and innovation, PMM partnership, and sales communication and enablement* Partner with demand generation, ABM and life cycle management on activation, targeting, and optimization across the full media mix* Develop content for full funnel journey focusing on the mindset of prospects and customers* Oversee critical influencer partnerships within the SMB space* Collaborate with creative to develop compelling messaging and assets to test in market* Analyze market feedback and performance data to develop campaign strategy and messaging plans* From 2022-early 2023: Oversaw brand media strategy, execution, and optimization

Education

• North Carolina State University

  BA, English - Language, Writing, & Rhetoric

  2005 — 2009

Skills

• Marketing Communications
• Copywriting
• Social Media Marketing
• Graphic Design
• Email Marketing
• Social Media Relations
• Social Media Development
• Copy Editing
• Brand Management
• Public Relations
• Advertising
• Creative Writing
• Writing
• Blogging
• SEO Copywriting
• Project Management
• Social Media
• Display Advertising
• Editing
• Marketing
• Display Technology
• Display Campaigns
• Leadership
• Ap Style