Kelly Hoglund
Executive Sales Administrator @Lesaffre North America
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WORK HISTORY
Executive Sales Administrator @Lesaffre North America
Milwaukee, WI, US
MEETINGS & EVENTS• Coordinate and manage one or more meetings per year for baking sales and technical teams of 50+ attendees• Assist in management of one annual meeting for 150+ attendees in collaboration with Meetings & Incentives Worldwide meeting planners, including break-out sessions, activities, and dine-arounds• Coordinate invitee lists, enrollment, agenda, guest speakers, web registration, and messaging• Advise on innovative ways to incorporate eco-friendly initiatives wholistically into meetings MARKETING• Managed 70’x30’ booth at IBIE in 2025 including registration and hotel accommodation for over 80 team members• Led the transition of our product sample system to a new vendor, including creating a three-phase transitional system and overseeing software integration • Manage promotional packages, branding materials, and merch, maintain a storefront with supplier Allegra• Manage, pack and ship materials for multiple annual trade shows.ADMINISTRATION• Manage calendars, travel, meetings and admin for three senior executives in multiple breadmaking departments• Represent the Sales team in discussions with Supply Chain, Finance and Leadership• Develop team training for onboarding, software and procedures• Manage email lists structure for HR and Help Desk teams• Create PO Requisitions for Sales, Admin, Marketing, and Tech Services departments, review and approve all invoicesINITIATIVES• Make regular safety presentations at team meetings, participate as a member of the Safety Committee• Spearhead the company’s sustainability initiatives by researching office recycling practices, sustainable disposables, as well as designing logos, ordering merch with a goal to drive office engagement• Teach in-person yoga in the office, as well as host yoga webcasts via Teams
EDUCATION
University of Wisconsin–Oshkosh
Bachelor of Arts (B.A.), Double Major in Theatre and Spanish
Appleton North High School
High School Diploma
Inner Light Yoga Studios
200 RYT , Integrative Yoga Therapy
ABOUT KELLY HOGLUND
It is a true joy to work for a company that shares my core values of working to improve…
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