Kelly Hayes
Marketing Manager, Location Based Entertainment @Cineplex
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WORK HISTORY
Marketing Manager, Location Based Entertainment @Cineplex
Toronto, ON, CA
Brand management for The Rec Room and Playdium locations nationwide, ensuring consistent brand identity and customer experience across all locations.Drive strategic sponsorships and partnerships to enhance brand visibility and engage target audiences.Lead and execute local marketing initiatives, collaborating with cross-functional teams to deliver impactful campaigns and drive foot traffic.
EDUCATION
Wine & Spirit Education Trust
WSET Level 2
University of Toronto
Bachelor's Degree
CIM | The Chartered Institute of Marketing
Certificate in Professional Marketing (Level 4)
Wine & Spirit Education Trust
Level 2 Certification in Wine
The University of Glasgow
Master's Degree
SKILLS
ABOUT KELLY HAYES
Entertainment Marketing Manager with over 10 years\' international experience in both the media and wine & spirits industries. Expertise includes brand strategy, communication, brand education, content creation and people management. Founder and content creator at Travelling History Inc. With over social media followers Travelling History works with with tourism boards, attractions, hotels, bars and restaurants to promote historical destinations around the world.
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