Kelly Hawthorne-Smith
Focused on driving results through strategic media placements.
- Role
- Media Director at Twelve Three Media
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Kelly Hawthorne-Smith
I am a strategic media planner and buyer of both traditional and digital advertising. I…
Experience
Media Director
May 2018 — Present · Denver, CO, US
Twelve Three Media is a modern marketing agency located in the Denver Metro area. We specialize in reaching consumers at every touchpoint along their shopping journey through a mobile-first mentality. We identify top performing marketing channels (organic, paid, social, etc.) to ensure return on investment and return on advertising spend. With close to 100 years of combined experience, Twelve Three Media brings rock-solid strategies that improve businesses immediately.Twelve Three Media prides ourselves on buying all media in-house so we control the implementation and execution of the campaigns. Also, by buying the media ourselves, we keep costs down which allows more media dollars to go into the marketplace. As the head of Twelve Three Media’s media department, I direct media decisions and manage all client budgets. I create a unique twist to our digital marketing agency when I bring 25 years of traditional media buying and planning experience. I am an expert television, radio, magazine, newspaper and out of home buyer. I am also an authority on planning and buying through the Facebook and Google Networks, whether it be a video, display, pay per click or remarketing campaign.My unique perspective aids in seeing the full marketing picture and avoids “silo” mentality. My media plans are based on reaching potential customers at specific points in the shopping journey irrespective of media tactic. This creates more successful and fluid campaigns. Highlights:• Google Ads Certified• Pay Per Click Specialist• Facebook Advertising Specialist• New Business Development
Education
University of Colorado Boulder - Leeds School of Business
Bachelors of Science, Marketing
1992 — 1995
Skills
- Media Planning
- Marketing Strategy
- Social Media
- Strategy Development
- Online Advertising
- Account Management
- Marketing
- Negotiation
- Digital Marketing
- Outdoor Advertising
- Email Marketing
- Strategy
- Social Media Marketing
- Digital Media
- Promotions
- Public Relations
- Advertising
- Integrated Marketing
- B2b
- Media Buying
- Mobile Marketing
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