Kelly Stephen
Head of Brand & Advertising @Barclays
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WORK HISTORY
Head of Brand & Advertising @Barclays
Responsible for the strategic development and execution of fully integrated ATL campaigns to support commercial and brand objectives. Lead both creative and media agency relationships, developing collaborative ways of working to deliver best in class solutions. Brand development - accountable for the ongoing activation and governance of the Barclays Corporate brand. Campaign management - execution of fully integrated campaigns to support commercial and brand objectives. Cross-border - developed a narrative and brand building tactics to drive increased awareness across Europe. Analysis and KPI reporting - use insight and competitor intel to inform future planning. Innovation - ongoing test/learn of new channels including addressable TV, programmatic, podcasts and native. Commercial - responding to budget pressures executed ABM utilising IP-targeting techniques. Art direction - creative lead for the design and development of all campaign visuals and assets, including video. Content creation - creation of B2B content and sales materials aimed at c-suite audiences. Media lead - lead for global media agency OMD, including continued reviews and negotiations. D&I - Gender pillar lead driving the agenda to support and encourage women into senior roles.
EDUCATION
MiniMBA
MBA, Management
University of Brighton
BSc. Hons, Computing (& Geography)
Squared Online
The digital marketing leadership course developed with Google, Squared Online
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing, Marketing
Central St. Martins College of Art & Design
Course, Writing for Advertising
ABOUT KELLY STEPHEN
A resilient leader and skilled senior marketing professional · Excellent…
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