Kelly Goldenberg
Media Director, Vice President @Red Tettemer O\'connell Partners
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WORK HISTORY
Media Director, Vice President @Red Tettemer O\'connell Partners
Philadelphia, PA, US
Contractor, 2/22-PresentVice President, Media Director 6/13-2/22Media Director 9/11-5/13Media Director of all Planning and BuyingKey Clients Experience: Nasoya, Nature\'s Bakery (Mars), Keurig Dr. Pepper, Stanley Black & Decker (Dewalt, Craftsman, Black & Decker, Stanley), Dietz & Watson, Planet Fitness, T.Rowe Price, Morning Star Farms (Kelloggs), Bimbo, California Association of Realtors, Trane Technologies, American Standard, Swarovski, PA Tourism, William Grant & Sons
EDUCATION
Advanced Studies in England
Culture, Politics
Franklin & Marshall College
BA, Sociology, Government
SKILLS
ABOUT KELLY GOLDENBERG
I’ve spent the last 25+ years helping build and differentiate brands through traditional, digital, emerging, and highly unconventional media strategies. While my experience is rooted in media, my diverse professional experience has provided me with a solid marketing background and the opportunity to blend creative and analytical thinking to devise smart, effective marketing programs.Specialties: 360 Media Planning and Buying (Development & Execution), Project Management, Media Objectives & Strategies Development, Budget Allocation, Target Audience & Market Analysis, Communication Goal Development, Contract Negotiation, Competitive Analysis, Digital Dashboard Analysis, Media Attribution Modeling & Optimization, Media/Business Investment Assessment, Sponsorship Package Evaluation & Negotiation, Unconventional Hyper-Local Planning, Promotion Development & Execution, Barter Management and Media/Marketing Consulting
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