Kelly Ellsworth
Marketing Automation Manager @Allied Universal
Signup · Get unlimited contacts
WORK HISTORY
Marketing Automation Manager @Allied Universal
Responsible for managing all technical aspects and day-to-day operations of key marketing tools such as Marketo, Salesforce, and GoToWebinar used to generate, distribute and report on leads. End-to-end email campaign production and execution, including content creation, set up, list segmentation, testing, deployment and reporting in conjunction with Sales, Marketing, Recruiting and HR teams. Establish and maintain scalable processes that ensure best practices in campaign and lead management as well as expanding lead scoring and lead nurturing programs. Work with the internal Salesforce.com and database teams to monitor and maintain data integrity and hygiene, and recommend additional practices for improvement. Act as a liaison between sales and marketing to ensure that both sides are optimized to deliver and generate the highest quality leads. Also responsible for monitoring, measuring and analyzing the effectiveness of marketing initiatives as they relate to the overall brand, business and sales objectives. Support departmental budgeting and forecasting processes and create and maintain metrics reports or dashboards tying together the activities and business impact to make recommendations on areas for optimization. Provide senior managers with ongoing analysis reports focused on key KPIs for marketing investments, actively monitoring, analyzing, and reporting on the status of marketing initiatives, program ROI, customer acquisition, and customer and employee retention and activity. Support other marketing tasks and programs with project management, digital marketing and analysis skills and actively collaborate with and manage external vendors and agencies. Year over year increases in new leads from top of funnel Marketing efforts. Generated nearly 17K leads for the Sales team in 2022 and closed revenues over $15M through lead gen efforts. Also, drove and supported Partners in Growth program that delivered $186B in won opportunities since its launch in 2016.
EDUCATION
Robert Morris University
Bachelor of Science (BS), Management Information Systems, General
SKILLS
ABOUT KELLY ELLSWORTH
I am a well-rounded Marketing professional with a blend of design, technical, analytical,…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.