Kelly Ehrlich

About Kelly Ehrlich

With a BS in Marketing from Rowan University and a certificate in Digital Marketing from…

Experience

1. Content Marketing Specialist

   Fusion Auto Finance

   Apr 2024 — Present

   Lead SEO initiatives, driving a 3153% increase in impressions over 6 months for Full Tank Creative and boosting the organic CTR from 0% to 0.28% in the niche credit union marketing sector.Wrote and optimized Full Tank Creative’s top-performing blog post, which drove nearly 50% of all organic clicks and over 21k impressions in a niche B2B market. Achieved a 64% engagement rate and positioned the company for long-tail SEO growth.Develop multi-channel campaigns, including the ‘Not Just Auto’ campaign for Fusion Auto Finance and expanding brand awareness and service offerings beyond auto leasing.Utilize tools like Google Search Console, Screaming Frog, AI, and Google Analytics for data-driven content improvements, increasing search visibility and engagement.Create and optimize LinkedIn, Twitter, and Instagram social media content, increasing engagement through platform-specific strategies.Coordinate marketing efforts across sister brands (GrooveCar, Fusion Auto Finance, and Full Tank Creative), ensuring clear brand differentiation.

Education

• University of Baltimore

  Master of Science - MS, Interaction Design and Information Architecture

• Rowan University

  Bachelor's of Science, Marketing

• Columbia Engineering Boot Camps

  Digital Marketing Certificate Program, Digital Marketing