Kelly D.

WORK HISTORY

EDUCATION

ABOUT KELLY D.

I specialize in building digital-first, AI-forward marketing strategies that help pharmaceutical companies — especially those in the rare disease and biotech space — connect more meaningfully with healthcare professionals, patients and caregivers. With deep expertise in omnichannel execution and a strong command of the Medical-Legal-Regulatory (MLR) review process, I drive initiatives that are not only innovative but also fully compliant and launch-ready. Throughout my career at organizations like Sobi North America, Dova Pharmaceuticals, GSK, IQVIA and the NC Biotech Center, I\'ve helped brands scale their digital presence by developing customer-centric strategies, optimizing digital ecosystems and leading cross-functional teams from concept to execution. I thrive in entrepreneurial, team-driven environments where people are passionate about building new platforms, programs and customer journeys. Whether it’s designing a new website, orchestrating a full omnichannel experience or optimizing CRM workflows, I bring a collaborative, agile mindset focused on delivering real-world impact. Core Competencies: Omnichannel Marketing Strategy Digital Platform & Ecosystem Development MLR Submission & Review Expertise Pre-Launch Digital Readiness CRM Strategy & Customer Journeys Data-Driven Campaign Planning Audience Segmentation and Personalization SEO/SEM Strategy for Pharma Brands Analytics-Driven Decision Making (KPI Tracking) Cross-Functional Collaboration and Vendor Management