Kelly D.
Digital Marketing Strategist | Rare Disease & Emerging Biotech | Omnichannel Innovation | MLR-Ready Campaigns
- Role
- Associate Director of Media at Azurity Pharmaceuticals
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Kelly D.
I specialize in building digital-first, AI-forward marketing strategies that help pharmaceutical companies — especially those in the rare disease and biotech space — connect more meaningfully with healthcare professionals, patients and caregivers. With deep expertise in omnichannel execution and a strong command of the Medical-Legal-Regulatory (MLR) review process, I drive initiatives that are not only innovative but also fully compliant and launch-ready. Throughout my career at organizations like Sobi North America, Dova Pharmaceuticals, GSK, IQVIA and the NC Biotech Center, I\'ve helped brands scale their digital presence by developing customer-centric strategies, optimizing digital ecosystems and leading cross-functional teams from concept to execution. I thrive in entrepreneurial, team-driven environments where people are passionate about building new platforms, programs and customer journeys. Whether it’s designing a new website, orchestrating a full omnichannel experience or optimizing CRM workflows, I bring a collaborative, agile mindset focused on delivering real-world impact. Core Competencies: Omnichannel Marketing Strategy Digital Platform & Ecosystem Development MLR Submission & Review Expertise Pre-Launch Digital Readiness CRM Strategy & Customer Journeys Data-Driven Campaign Planning Audience Segmentation and Personalization SEO/SEM Strategy for Pharma Brands Analytics-Driven Decision Making (KPI Tracking) Cross-Functional Collaboration and Vendor Management
Experience
Associate Director of Media
Oct 2025 — Present · Raleigh, NC, US
Education
Wake Forest University
BA
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.