Kelly Drake

About Kelly Drake

Hello, I’m Kelly. Thank you for stopping by, this will be worth your time.I’m a strategic, relationship-driven leader known for being a trusted, steady presence, someone people can rely on to bring clarity, collaboration, and follow-through. Building strong relationships is one of my greatest strengths, and I create environments where teams feel supported, aligned, and able to do their best work.With a background in Marketing Operations and Project Management, I lead high-visibility initiatives from strategy through execution with a clear focus on results. I set ambitious KPIs, consistently meet or exceed them, and translate goals into measurable outcomes through disciplined execution, strong partnerships, and customer-focused innovation. I’ve contributed to major launches including Unbreakable Wi-Fi, YouTube TV, and Netflix integration, working across teams to drive meaningful and lasting business impact.I stay closely in tune with social media and the broader digital landscape, understanding how culture, conversation, and customer behavior influence brand perception, engagement, and performance. This insight informs smarter strategies and more effective go-to-market execution.I also led the design and launch of an AI-driven training simulation that transformed employee learning and performance, managing the program end-to-end and continuing to evolve it through thoughtful innovation.I’m passionate about building strong teams, scalable solutions, and work that delivers real results.I’m a real person just like you. Humble, true, eager and forward thinking.Let’s connect. Let’s do great things…or simply network, which is also a great thing.Appreciate your time reading about me.

Experience

1. Go to Channel Manager

   Frontier Internet

   Apr 2023 — Present · Tampa, FL, US

   Leading GTC initiatives, collaborating strategically with GTM and partners from strategy to execution. Focus on driving customer growth, meeting KPIs, increasing revenue, and enhancing overall customer experience.•Manage channel relations and serve as liaison between marketing and consumer sales/ service leaders for all GTM projects and initiatives from development through successful execution.•Project Manage high-profile product launches, including YouTube TV, Netflix, Google, eero, Fiber, and more, driving significant business growth, achieving key goals through a targeted approach.•Collaborate cross-functionally with marketing, sales, training, and other channels to build alignment and ensure channel represented for all GTM/ GTC initiatives.•Collaborate with marketing, legal and more to ensure all collateral/training is within brand standards and legally approved.•Lead incentive programs for sales team, including scheduling and alignment with cross-functional teams, ensure creative materials/communication for internal marketing purposes.•Manage and organize budget for team ensuring invoices are in line with forecasted monthly budget; aligning each month.•Work closely with product, learning and curriculum team to ensure channels have the right training, collateral, and resources to be successful. Assist with scripting and product positioning.•Analyze channel KPI’s to identify new programs and /or sales incentives needed to drive performance. Establish performance goals and track results to assess program effectiveness.•Prepare channel readiness assessments and launch plans. Conduct pre-launch overviews with management and leadership. Determines effectiveness of Channel launches, identifying areas of improvement for future launches.•Oversee Pilot program planning, implementation, measurements for success and results tracking. Develop presentations to communicate program results to leadership.

Education

• Bellevue University

  Bachelor of Science - BS, Management and Operations

  2019