Kelly Dougherty

Manager, Product Feed Strategy @Rakuten Advertising

Manage and maintain 41 client feeds with 4-5 export channels each ranging from affiliate, search (Google/Microsoft), social (Facebook/Instagram/Tik Tok), display (Criteo), CSEs and review sites o Developed key processes and a strategic roadmap to automate all feeds allowing the department to onboard more clients (reduce time to launch by 40% for shopping feeds) o Assist in shopping strategy to maximize client budget while hitting year over year revenue growth o Set and achieve departmental level goals and KPIs that contribute positively to the organization as a whole o Maintain team efficiency with profit and loss balance sheets to ensure profitability for feed department o Manage and maintain shopping campaign media spend of 7-figure monthly budgets ensuring a best-in-class strategy and execution is upheld Responsible for channel growth, multilateral business solutions and developing go to market strategies [expanding feeds from one channel (paid search) to new initiatives such as display and affiliate programs] o Streamlined efforts to ensure seamless cross-functional and global coordination between internal teams and clients o in incremental revenue growth after expanding client onto Naver Conduct client feed audits/consult with retail-based businesses (win over new business based on feed analysis gap and future revenue growth strategies) o 40% revenue growth after implementing feed optimizations presented in an audit based on A/B testing, market research and data analysis o Track record of increasing sales and improving product conversion rates from feed optimizations Expert in data cleansing and monetizing data to meet end channel requirements (including merging data sources using machine learning) Extensive knowledge in feed formats, data optimization and attributes needed to run Shopping ads Build feeds from scratch by implementing and maintaining feed crawlers to scrape JavaScript/HTML off websites