Kelly dos Santos

Senior Marketing Specialist @Crayon

Sèvres, FR

Full-scope marketing role bridging strategy and execution to support business growth, enhance brand positioning, and drive demand across cloud and AI solution sets.In this role, I am responsible for:Strategic Planning & Team Coordination- Develop and implement comprehensive marketing strategies aligned with business goals and market trends- Define campaign goals, KPIs, resources, and timelines, ensuring end-to-end campaign management- Collaborate cross-functionally with sales, technical, and product teams to ensure cohesive messaging and market alignment- Coordinate marketing activities across the Crayon France marketing teamCampaign Execution with a Multicloud and AI Focus- Spearhead Crayon’s multicloud and AI campaigns from strategy to rollout, including lead generation and budget tracking- Oversee the strategy and execution of multi-channel campaigns (digital, social media, events, email, and content)- Work closely with hyperscalers (Microsoft, Google, AWS) to define and execute joint go-to-market initiatives- Manage external agency relations and vendors to deliver integrated campaigns on time and on budgetContent & PR Management- Produce and localize engaging content tailored to the French market (articles, visuals, sales materials, landing pages)- Lead Crayon France’s media relations and PR strategy in collaboration with external consultants- Maintain and expand Crayon’s social media presence to boost brand awareness and engagementInsights & Innovation- Conduct ongoing market research and analysis to identify opportunities, trends, and competitive positioning- Report on campaign performance with data-driven insights to continuously improve strategy and ROI- Stay up to date with industry best practices and emerging marketing technologies

ESUPCOM

Bachelor communication , publicité , évènementiel

ESUPCOM

Master Marketing et Communication

Lycée Maigret

Baccalauréat

Pôle Paris Alternance (PPA)

MBA Marketing & Stratégie commerciale