Kelly Donlea

WORK HISTORY

EDUCATION

SKILLS

ABOUT KELLY DONLEA

I help brands find and own their space on social media. Social media is not one size fits all, and I drive impact by knowing where to engage. Experience leading strategy on LinkedIn, Instagram, YouTube, Facebook, Sales Navigator, TikTok, X and through paid. I believe that synchronicity is the key to organic, sustainable results. The foundational steps that I use to achieve this are: Planning—use analytics and industry trend reports to inform future efforts; maintain an integrated editorial calendar that separates by audience, content and campaign. Creation. Know your audience, know your brand. Create content that connects the two. Embrace brainstorming, think outside the box, and trust creative instincts. Awareness—circulate insight between client groups, senior leaders, and collaborators about combined goals to achieve the most informed approach. Resiliency—monitor both national events and those related to brand audiences on a constant. When appropriate, pivot, adapt and adjust.When a solid, organic base and brand personality is in place, paid social can be effective and implemented on many platforms. View my approach and brand success at https://youtube.com/@ulresearchinstitutes?si=O_8MMr3yo9qEbFVb