Kelly Cummings

About Kelly Cummings

I\'ve spent 20+ years in marketing, with a focus on hospitality and lifestyle brands - the kind that bring people together to create moments that matter. I specialize in working cross-functionally to build premium brands, create omnichannel lifecycle marketing programs, and help multi-location operators grow through clear strategy and data-informed execution.At Big Red F Restaurant Group, I led marketing across 17 restaurant locations and built the group\'s marketing tech stack. I currently consult for restaurant, F&B, hospitality, and lifestyle brands - including Ethan Stowell Restaurants in Seattle and Airbnb properties - and I\'m a committee member of Eat Denver, working alongside independent operators throughout Colorado.I\'ve worked across Klaviyo, Toast, Square, OpenTable, Shopify, DoorDash, and Emma - and I bring a hands-on understanding of what hospitality operators actually need from their marketing and the tools behind it.

Experience

1. Group Marketing Director

   Salvation Brands

   Jul 2025 — Present · Denver, CO, US

   Salvation Brands is the group behind SPC/LST™, The Brown Buffalo®, Bootcap®, and Ruby Mint™. Headquartered in Costa Mesa, our team brings decades of hands-on experience across design, manufacturing, and supply chain. We operate where thoughtful product creation meets modern commerce.

Skills

• Creative Direction
• Press Releases
• Digital Media
• Sponsorship
• Marketing Communications
• Social Media
• Sports Marketing
• Social Media Marketing
• Marketing
• Creative Strategy
• Brand Management
• Content Strategy
• Copywriting
• Digital Strategy
• Advertising
• Public Relations
• Media Relations
• Brand Development
• Integrated Marketing
• New Media
• Digital Marketing
• Relationship Marketing
• Email Marketing