Kelly Cronin

About Kelly Cronin

Project Manager | Platform Delivery (Salesforce/Kaptio)| Agile (Scrum/Kanban)| Ops + Workflow OptimizationI’ve spent my career being the person companies move into the hardest, messiest problems — the workflows breaking down, the systems slowing teams down, the handoffs that “should work” but don’t.At Railbookers Group, I’ve held 8 roles across 9 years spanning Sales, Guest Experience, Marketing, Product Delivery, and Platform Enhancements. That range isn’t accidental — it’s the result of being trusted to step into high-change environments, bring structure fast, and deliver measurable results.Most recently, I led platform enhancements for Salesforce/Kaptio supporting 350+ global users across every department in a $150M annual sales organization. I reduced our bug backlog 83%(86 → 15), increased patch delivery cadence from monthly to biweekly, and improved speed-to-quote and speed-to-book by 2 minutes and 10 seconds — all while improving usability through fewer clicks and clearer error messaging.My sweet spot is cross-functional delivery at the intersection of systems, process, and people: intake → prioritization → vendor execution → testing → rollout → training/adoptionIf you’re looking for someone who can walk into complexity, create clarity quickly, and deliver results that teams can feel immediately — I’d love to connect.

Experience

1. Manager - Platform Enhancements

   Railbookers Group

   Mar 2025 — Present

   Reduced Kaptio (Salesforce) bug backlog 83%(86 → 15) in 9 months through structured intake, documentation standards, prioritization rules, and resolution tracking across vendor and internal teams.• Improved speed-to-quote and speed-to-book by 2m 10s, accelerating core workflows and reducing friction for Sales and Operations teams.• Served as primary escalation point for 350+ global users across all departments supporting B2B/B2C workflows in a $150M annual sales organization.• Established a 2-week patch/testing cadence (previously monthly), increasing delivery speed and release confidence through repeatable QA/UAT processes.• Implemented a vendor requirement for video demonstrations of fixes prior to delivery, improving solution accuracy and reducing rework.• Defined severity and prioritization levels; documented reproduction steps, impact, expected behavior, and video evidence to improve vendor execution and internal development clarity.• Shadowed frontline users to identify unreported issues and workarounds; delivered usability improvements through fewer-click workflows and clearer error messaging.

Education

• California State University, Fullerton

  Bachelor of Arts (B.A.), Mass Communication/Media Studies

Skills

• Microsoft Office
• Customer Service
• Public Speaking
• Research
• Leadership
• Project Management
• Social Networking
• Event Planning
• Web Development
• Sports Marketing
• Social Media Marketing
• Philanthropy
• At Multitasking
• Facebook
• Social Media
• Twitter
• Fundraising
• Wordpress