Kelly Cortina
Chief Product Officer of Apparel & Headwear, SVP @Fanatics
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WORK HISTORY
Chief Product Officer of Apparel & Headwear, SVP @Fanatics
Oversees end-to-end strategy, development and execution of product vision across merchandising, design and development. Leads go-to-market efforts in coordination with commercial and operational teams. Reports to President, driving growth and innovation at the highest levels.
EDUCATION
Colgate University
Bachelor of Arts - BA, Political Science and Spanish
The Tuck School of Business at Dartmouth
WISE Executive Leadership Institute (WELI)
SKILLS
ABOUT KELLY CORTINA
I lead and unleash teams to build great products and even stronger brands. I am inspired to do this every day, working with our team at Fanatics Brands to bring compelling, innovative product to athletes and fans. My career has been all about driving performance and growth at some of the world’s most iconic casual, athletic, and outdoor brands across apparel, footwear and accessories. This includes developing the HEYDUDE brand and organization at Crocs, pioneering best in class product at The North Face, leading the women’s business – from startup to $1B scale – at Under Armour, and growing Hollister from concept to teen favorite in its early years. As a level-headed, principled, and forthright leader, I have been a C-Suite business partner at critical points (acquisitions, turnarounds, and restructures) leading teams to think bigger, connect the dots across go-to-market, and create long range plans. Meanwhile, my appetite for a challenge has brought me diverse experiences leading multibillion-dollar businesses with accountability for everything from merchandising and product development to overarching brand strategy and P&L. I’m passionate about driving innovation, shaping consumer experience, and helping people and organizations achieve more than they think possible.
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