Kelly Coffman

About Kelly Coffman

As a Sales Manager and Sales Trainer with over 25 years of experience in the FMCG and beverage industries, I bring a unique blend of leadership, technical acumen, and a passion for developing high-performing teams. I have consistently delivered exceptional results by leveraging a deep understanding of business development, sales strategy, and market analysis to exceed revenue targets and achieve long-term business success.I have successfully scaled businesses by securing major accounts, such as 7-Eleven and Pacific Rim, and driving sales growth at Essentia Water from cases to over monthly cases. My expertise lies in not only creating effective sales training programs but also in implementing strategic account management practices that foster strong client relationships and ensure sustained profit growth.Key areas of expertise include:Sales Leadership & Team Building: Proven ability to lead, coach, and inspire sales teams to exceed targets, consistently driving double-digit revenue growth.Business Development & Key Account Management: Adept at identifying and securing high-value opportunities in the market, including contract negotiations and relationship management with high-profile clients and retailers.Strategic Sales Planning: Skilled in analyzing market trends, customer needs, and competitive landscapes to develop effective sales strategies that maximize market penetration and profitability.Sales Training & Coaching: Developed and led national training programs on sales techniques, equipping teams with the skills necessary to meet and exceed performance goals.Data-Driven Sales Management: Proficient in utilizing CRM systems, V.I.P. reporting, and IRI Spins data to track performance, set goals, and continuously improve sales processes.Key Accomplishments:Increased sales by 900% at Essentia Water, growing from cases to over per month.Secured long-term contracts with major retailers, including a 250-store chain deal with Pacific Rim and 7-Eleven franchises in Orange County.Spearheaded a turnaround for a struggling company, growing sales from under per month to over $1M annually.Trained and led a team of five Area Sales Managers to execute winning sales strategies, consistently surpassing sales targets.I am passionate about scaling businesses, developing talent, and driving operational excellence within sales organizations, I am now seeking a Sales Manager Trainer or Regional Sales Manager role where I can leverage my strategic sales expertise, leadership skills, and proven success in growing brands.

Experience

1. Retail Sales Manager

   Primo Brands

   Sep 2025 — Present · Los Angeles, CA, US

Skills

• Management
• Sales
• New Business Development
• Sales Operations
• Microsoft Excel
• Sap
• Account Management
• Sales Management
• Key Account Development
• Salesforce.com
• Microsoft Word
• Margin Minder
• Product Management
• Marketing
• Marketing Strategy