Kelly Brenneman

About Kelly Brenneman

Dynamic, award-winning global marketing team leader with over 20 years of experience in all aspects of Customer Marketing, Customer Experience, Advocacy, Lifecycle Management, Customer Journeys, Engagement, Expansion, Retention, and Demand Generation. Proficient in analyzing market trends and understanding customer and prospect needs to create impactful, targeted campaigns across SEO/SEM, direct mail, email marketing, push-notifications, event planning, print, social media, affinity/partner marketing, and international markets.Skilled at designing, building and optimizing B2B SaaS prospect and customer lifecycles and customer experiences that drive revenue.I’ve built and managed Customer Reference programs, Customer Advisory Boards, Advocate engagement, case studies, video testimonials, and lifecycle journey mapping. RECENT AWARDS:• 2024 & 2025 TOP100 CMA Awards Nominee• 2025 CMA Ones to Watch RecipientACHIEVEMENTS INCLUDE:• Launched several Customer Advisory Boards and Customer User Groups, enabling Product, Engineering, Sales, and Marketing as a primary voice of customer vehicle to listen to customers for development of product and planning• Transformed 100s of happy customers into revenue-boosting advocates with rocking referral programs• Created a 10x surge in 3rd-party reviews on Gartner Peer Insights and G2• Contributed to 30% of the Sales Closed Win pipeline each year for our existing customer/install base via revenue-generating campaigns• Implemented Digital Customer Success strategy and programs via Gainsight Journey Orchestrator improving customer engagement by 56% in first 30 days• Launched a Customer Experience Center to educate existing/install base customers and give them a platform where they can learn from each otherCORE COMPETENCIES:• Expert in full lifecycle marketing strategy & execution• Expert in digital customer success strategy & execution• Expertise in various CRM platforms • Skilled in budget development and management• Proficient in Marketo, Eloqua, Pardot, Silverpop (Connect for Accoustic), Constant Contact, and ExactTarget• Strong project management skills• Experienced with Google Analytics • Contract management and vendor relations expertise • Effective in reporting and metrics analysis• B2B and B2C marketing program management • Experienced in event planning and tradeshows• Direct mail marketing specialist • Social media marketing proficiency• Email marketing and automation expert • Marketing professional with multi-industry experience• International marketing expertise

Experience

1. Sr Expansion Marketing Manager

   1Password

   Jul 2025 — Present

Education

• San Diego State University

  Bachelors, Theatre, Emphasis in Design

  1992 — 2002

Skills

• Sem
• Event Planning
• Multi-Channel Marketing
• Crm
• Web Analytics
• Integrated Marketing
• Salesforce.com
• Copywriting
• Marketing Communications
• Facebook
• SEO
• Social Media
• Project Management
• Marketing Strategy
• Budget Management
• Analytics
• Public Relations
• B2b Marketing
• Digital Marketing
• Marketing Automation
• Google Analytics
• Online Advertising
• Market Research
• Online Marketing
• Event Management
• Management
• Trade Shows
• Promotions
• Database Marketing
• Competitive Analysis
• Strategic Planning
• Advertising
• Product Marketing
• Social Media Marketing
• Strategic Partnerships
• Creative Development
• Marketing Management
• Email Marketing
• Customer Service
• Direct Mail