Kelly Alexaitis
Sr Employer Brand Executive- Global Marketing @Alvarez & Marsal
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WORK HISTORY
Sr Employer Brand Executive- Global Marketing @Alvarez & Marsal
Remote/Tampa, FL, US
Manage consistent brand representation across all platforms, aligning messaging, tone, and creative with organizational objectives and values• Manage key stakeholder relationships to ensure alignment on project goals, progress, and outcomes• Lead bi-annual sentiment analysis across regional markets, including EMEA, APAC, and LATAM, to assess audience perceptions, identify emerging trends, enhance communication efforts and tailor strategies to meet specific regional needs with diverse markets• Execute, analyze, and evaluate efficiencies, identifying opportunities for optimization to enhance overall project performance• Strategically manage and execute paid media campaigns across the US and EMEA regions, optimizing targeting and ad performance to maximize ROI• Oversee third-party vendors to enhance brand awareness • Partner with regional Talent Acquisition teams to drive engagement for events and campaigns to ensure accuracy with current target audiences • Manage and execute all third-party platforms (Indeed, Glassdoor, Handshake, LinkedIn, Kununu, Bright Network, etc.) ensuring consistent updates, branding, and messaging alignment across each social channel• Lead and execute organic social media content strategies, across social platforms (Instagram, Facebook, LinkedIn, etc.) ensuring consistent engagement, brand voice, and audience growth• Develop and implement a structured cadence for regular updates across platforms, ensuring relevant communication to engage key audiences and stakeholders• Manage and curate the content tailored to Instagram’s audience, driving organic reach and interactions with followers• Collaborate with cross-functional teams to tailor ad strategies for regional markets, ensuring content resonates with local audiences while maintaining overall brand consistency
EDUCATION
University of South Florida
Bachelor of Arts (B.A.), Mass Communication/Media Studies
University of South Florida
Associate of Arts (A.A.)
SKILLS
ABOUT KELLY ALEXAITIS
Global Marketing - Brand & Attraction
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