Kelli Prince
Integrated Marketing Manager @BIC
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WORK HISTORY
Integrated Marketing Manager @BIC
Toronto, ON, CA
BIC Skin Creative: Inkbox, Tattly, & BodyMark Brands-Lead end-to-end development and execution of 360° integrated marketing campaigns across paid, owned, and earned channels-Own $20MM+ annual media investment, driving allocation strategy and performance across Meta, TikTok, Snap, Pinterest, and Google-Drive performance against ROAS targets of 2X+ while achieving consistent YoY CAC reduction-Deliver +40% YoY revenue growth and sustained +10% YoY growth through full-funnel optimization-Leverage Northbeam and Haus to conduct incrementality testing and validate channel performance-Scale influencer marketing program by 300%, integrating creator strategy into performance media-Lead and mentor team members while managing agency and platform partnerships-Collaborate cross-functionally across brand, creative, eCommerce, and communications teams
EDUCATION
Western University
Bachelor of Arts - BA, Honors Specialization in Media and the Public Interest
Wagner College
Master of Science - MS, Media Management
ABOUT KELLI PRINCE
Kelli is an integrated marketing and performance leader with 5+ years of experience driving full-funnel growth across paid media, social, influencer, and PR within high-growth DTC and CPG environments. She specializes in scaling revenue while improving marketing efficiency, optimizing ROAS and reducing CAC through data-driven strategy, creative execution, and continuous testing. Her work sits at the intersection of creative storytelling and performance marketing, building campaigns that not only resonate but deliver measurable business impact. Kelli has experience leading cross-functional initiatives and has partnered closely with agencies to execute high-impact, 360° campaigns that drive both brand growth and conversion.
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