Kelli McCallum Masilun
- Role
- Director of Marketing, North America Global Director of Social Media at schleich®
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kelli McCallum Masilun
Brand Strategist. Storyteller. Problem Solver. I turn bold ideas into business…
Experience
Director of Marketing, North America Global Director of Social Media
Jul 2019 — Present
At Schleich, an 86-year-old toy company, we are champions of unscripted, imaginative, free play. I currently serve as the Director of Marketing for all North American markets and as the Global Director of Social Media. In addition, I have had the privilege of working on the front lines of a global rebrand of this historic brand.
Education
University of Kentucky
BS, Business, Management, Marketing, and Related Support Services
1990 — 1995
Skills
- Brand Management
- Advertising
- Strategic Communications
- Marketing
- Account Management
- Digital Media
- Strategy
- Direct Marketing
- Sales
- Corporate Branding
- Brand Development
- Social Media Marketing
- Marketing Communications
- Management
- Online Advertising
- Team Leadership
- Writing
- Online Marketing
- Digital Marketing
- Press Releases
- Media Relations
- Market Planning
- Integrated Marketing
- Copywriting
- Marketing Strategy
- Leadership
- Social Media
- Email Marketing
- Business Writing
- Creative Writing
- Business Development
- Strategic Planning
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