Kelli McBee
Marketing Director | R-C Ranch Premium Wagyu Beef
- Role
- Marketing Director at R-C Ranch Texas Craft Meats
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Kelli McBee
Create strategic, results-oriented campaigns. Success is rooted in the fundamentals of…
Experience
Marketing Director
Apr 2024 — Present · Houston, TX, US
Manage all marketing and branding initiatives, including packaging and collateral design, traditional and social media, events, sponsorships, and partnerships, creating a cohesive brand identity that increases market visibility, customer engagement, and overall brand recognition across all marketing channels.• Lead the development and execution of a comprehensive multi-platform marketing strategy, incorporating media, social media, and influencer partnerships that grow market share within the premium beef category while improving ranchers\' herds.• Plan and execute high-profile events and strategic partnerships with top chefs, industry-leading retailers, luxury brands, agricultural partners, and media outlets for B2B and B2C collaborations.
Education
University of Houston, C.T. Bauer College of Business
University of Houston, Master of Business Administration
2019 — 2021
Conrad N. Hilton College
University of Houston , Master of Science - Hospitality Administration/Management
2018 — 2021
Boston College
Bachelor of Arts (B.A.), Communication
2009 — 2013
Skills
- Writing
- Editing
- Sponsorship Generation
- Leadership
- Press Releases
- Social Media
- Public Speaking
- Public Relations
- Media Relations
- Research
- Microsoft Office
- Event Management
- Event Planning
- Community Outreach
- Social Networking
- Powerpoint
- Microsoft Excel
- Brand Marketing
- Marketing Communications
- Creative Problem Solving
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