Kelli Loudabarger

Sr Marketing Project Manager @Empire Cat

Create Marketing plans that include recommended budget, channel strategy, and project execution to market. Represent multiple brands and guidelines working directly with manufacturers such as Caterpillar, Trimble, Spectra Precision and more. Manage and track progress of projects through all phases including ideation, process management, content development, copywriting, visual graphics, and production. Collaborate closely with marketing resources, internal clients, and outside vendors to plan, manage, and execute projects from concept through final production. Specific responsibilities include: 1. Develop and execute effective Marketing Campaigns tailored to customer segments 2. Gather and report metrics to demonstrate campaign results 3. Serve as consultant to assigned business divisions, provide ideas and suggestions to meet business needs 4. Manage and implement all aspects of Marketing strategies including traditional print, digital marketing, WordPress development, event support, photo and video shoots, interior and exterior signage, and retail experience 5. Source and manage 3rd party agencies and vendors to deliver strategies and solutions Prior Empire Role: Marketing Project Manager