Kellie Truman Swales

About Kellie Truman Swales

Behind every successful woman is a fabulous purse, great hair, and a strong cup of…

Experience

1. AVP Marketing & Branch Design

   CNB Bank

   Jul 2013 — Present

   Safeguard and manage brand integrity across seven divisions and multiple sub-brands, ensuring adherence to guidelines and prevent cross-brand exposure• Lead the development, launch and promotion of the brands and traditional advertising campaigns based on research and market data, driving growth in new regions and customer segments • Oversee and approve all creative direction, messaging, and media across traditional and digital channels• Manage the relationships with ad agencies, designers and multiple vendors, ensuring flawless execution of campaigns and branch building• Direct annual reports, marketing plans, budget and ROI measurement for executive leadership, aligning marketing initiatives with strategic business goals• Coordinate in-branch promotions, signage, displays, and customer-facing materials to deliver a consistent and engaging experience across all markets • Partner and collaborate with cross-functional teams to support product campaigns and promotion efforts, including image campaigns, product campaigns and convenience services marketing materials • Recognized for meticulous detail management and execution, balancing multiple projects across diverse brands and markets • Collaborate with building design firms to develop branch floor plans, ensuring optimal functionality from the front line, customer flow and staff efficiency• Decide the selection of interior and exterior design elements, including color schemes, materials, furniture, to align with brand standards • Evaluate and implement design solutions that balance aesthetic appeal with operational requirements and regulatory compliance (also mandatory signage) • Oversee signage placement and branding integration to enhance visibility • Provide strategic input on branch modernization initiatives, incorporating innovative design trends to improve customer engagement

Education

• Pennsylvania Bankers Association

  Diploma, Bank Operations

  2017

• Clearfield Area High School

  College/University Preparatory and Advanced High School/Secondary Diploma Program

  1999 — 2002

• Pennsylvania Bankers Association (PBA)

  Diploma, General Banking

  2017

• University of Pittsburgh

  BS, Business Administration and Marketing

  2002 — 2006

Skills

• Social Networking
• Social Media Marketing
• Strategic Planning
• Fundraising
• Marketing Strategy
• Event Planning
• Grants
• Digital Marketing
• Press Releases
• Newsletters
• Public Relations
• Media Relations
• Grant Writing
• Public Speaking
• Marketing
• Program Development
• Non-Profits
• Nonprofit Organizations
• Social Media
• Market Research
• Community Relations
• Email Marketing
• Nonprofits
• Leadership Development
• Event Management
• Marketing Communications
• Volunteer Management
• New Business Development
• Advertising
• Online Advertising
• Budgeting
• Community Outreach
• Community Development