Kellie Smythe

About Kellie Smythe

I\'m a senior marketing and investor relations executive who\'s spent my career turning…

Experience

1. Senior Director, Head of Marketing & Investor Relations

   Matrix Service Company

   May 2013 — Present · Tulsa, OK, US

   CORPORATE PROFILE: A $728.21M Construction & Maintenance Services company with ~2K employees. RESPONSIBILITY PROFILE: In my current role, I established the Marketing, Media and Communications function to lead impactful campaigns aligned with corporate objectives, market intelligence, and industry trends, promoting brand awareness and engagement. I also reinforced brand leadership through digital strategies and partnerships, actively representing Matrix at conferences and industry events. ACHIEVED IN THIS ROLE• I transformed the Marketing team into a results-driven business partner by omnichannel campaigns/advertising to deliver consistent brand messaging and millions in booked revenue annually.• Leading the development of an enterprise-wide strategic planning process, I engaged 20 multi-functional senior leaders to implement future-facing growth strategies.• In collaboration with the Chairman of the Board, I created a strategy to engage top investors, ensuring transparent communication while fostering trust and strengthening relationships.• I owned the design/publication of the the annual Sustainability Report, including climate-related risk and mitigation disclosures. As a result, the company is rated among the top 25% of its peers.

Education

• The University of Chicago Booth School of Business

  Strategic Business Leadership

• University of West Georgia

  Bachelor of Business Administration - BBA

Skills

• New Business Development
• Web Marketing
• Project Management
• B2b
• Direct Marketing
• Management
• Competitive Analysis
• Contract Negotiation
• Crm
• Product Management
• Information Technology
• Mobile Marketing
• Sales
• Product Development
• B2b Marketing
• Social Media
• Business Development
• SEO
• Digital Marketing
• Leadership
• Executive Management
• Lifetime Value
• Marketing Communications
• Partnership Marketing
• Sem
• Strategic Partnerships
• Multi-Channel Marketing
• Strategy
• E-Commerce
• Database Marketing
• Marketing
• Customer Acquisition
• Product Marketing
• Negotiation
• Marketing Management
• Online Advertising
• Customer Intelligence
• Change Management
• Brand Management
• Marketing Strategy