Kellie Jones

About Kellie Jones

Core Competencies / Specialties Include:• Brand Strategy Development & Execution• Revenue & Demand Generation Marketing• Strategic & Practical Marketing Planning• Product Marketing Strategy & Execution• Go-to-Market Strategy & Execution• Product Development Concept to Launch• Customer Retention & Acquisition Programs• Customer & Market Segmentation• Customer/Buyer Journey Mapping & Persona Development• Merger & Acquisition Integration• Creative Concepting & Campaign Execution• Event Management Strategy & Execution• Cross-Functional Team Management• Process Redesign & Improvement• Managing Budgets & Margin ImprovementCareer Summary- Director of Americas Revenue Marketing responsible for leading a team of marketers focused on developing audience specific, data-driven marketing strategies and executing plans that are aligned with the Americas commercial objectives to drive growth across all WEX solutions- Director of Global Product Marketing responsible for building and communicating a market position for WEX’s global product portfolio that is differentiated, clear, defensible and monetizable. Responsible for overall product-to-brand alignment, go-to-market strategy and launch plan development, sales enablement, and leading strategic product marketing initiatives that drive growth for the organization- Director of Global Fleet Product Marketing responsible for building and communicating a market position for a global product portfolio that is differentiated, clear, defensible and monetizable- Vice President of Marketing responsible for brand strategy development and execution, and leading strategic corporate and product marketing initiatives that drive organic growth for the organization- Senior Director of Product Marketing responsible for overall product positioning and value proposition. Developed and executed strategic marketing initiatives and ensured alignment with overall sales strategy- Director of Marketing responsible for overall strategic marketing efforts and brand development- Account Director responsible for managing multiple client programs and Account Managers, ensuring programs met on-time, on-budget requirements. Developed and lead #1 sales volume team within company- Account Manager responsible for managing and maximizing the growth and development of client merchandise programs- National Account Manager responsible for optimizing new business opportunities within designated client account.

Experience

1. Director, Americas Revenue Marketing

   WEX

   Dec 2022 — Present · Nashville, TN, US

   Director of Americas Revenue Marketing responsible for leading a team of marketers focused on developing audience specific, data-driven marketing strategies and executing plans that are aligned with the Americas commercial objectives to drive growth across all WEX solutions.

Education

• Ohio University

  BSJ, Marketing and Public Relations; graduate of E.W. Scripps School of Journalism

  1995 — 1999

Skills

• Strategic Planning
• Strategy
• Management
• Marketing
• Competitive Analysis
• Customer Acquisition
• Direct Marketing
• Marketing Strategy
• Market Research
• Business Planning
• Account Management
• Brand Development
• Integrated Marketing
• Product Development
• Leadership
• Product Management
• Product Marketing
• Sales