Kellie Phillips
Email Marketing
- Role
- Sr Marketing Prod Db Analyst at Optum
- Location
- Pompano Beach, FL, US
- LinkedIn followers
- 500 followers
About Kellie Phillips
As an Email Marketing Specialist, I leverage my expertise in Salesforce Marketing Cloud, HTML/CSS, and AMPscript to create and maintain adhoc emails and in-market campaign updates. I also build out and QA lifecycle emails, report any issues during the UAT process, and build out automations in Automation Studio.With over 15 years of experience in email marketing, I have a proven track record of increasing revenue contribution for e-commerce emails from 24% to 37% by launching personalized behavioral email campaigns. I have also successfully re-engaged 15% of inactive customers by creating and launching a Re-Engagement Project through a journey of emails. I am passionate about using data-driven insights, and AI tools to drive strong results in the email channel and collaborate across marketing, creative, and design teams.
Experience
Sr Marketing Prod Db Analyst
Jul 2025 — Present
Developed and coded responsive emails from Figma designs in Salesforce Marketing Cloud using Dreamweaver. • Rendered emails in Litmus, optimizing for Gmail, Outlook, and mobile devices for enhanced user experience.• Managed multiple projects simultaneously through WorkFront to ensure timely delivery.
Education
FIDM
Associate of Arts Degree, Merchandise Marketing
Bentley University
Bachelor of Science, Computer Information Systems
1993 — 1997
PC Professor
Web Master, Web Development & Design
2011 — 2011
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