Kellie MacWay
Director of Sales & Marketing at Napa Valley Bike Tours | Communications | Web Design | SEO | Graphic Design
- Role
- Group Sales & Marketing at Napa Valley Bike Tours
- Location
- Napa, CA, US
- LinkedIn followers
- 500 followers
About Kellie MacWay
Sales, marketing & communications specialist with a strong visual sense, excellent…
Experience
Group Sales & Marketing
Jun 2007 — Present · Yountville, CA, US
Created CRM sales funnel & lead management for group sales prospects (40% close rate)• Created browse abandonment email campaigns that generated 21x ROI• Designed key communication tools (infographics, PDFs, etc.) that add unique value to NVBT’s scope of services while optimizing efficiency• Identified and partnered with a digital marketing agency specializing in programmatic ads targeting travel intent with first-year attributed revenue at $50K (7x ROI)• Design & maintain website (WordPress)• Wrote strategic SEO content that drives 25+% of website traffic• Design marketing collateral, brochures, print ads, apparel and merchandise • Develop & nurture relationships with wineries, hospitality professionals and DMCs
Skills
- Social Media
- Social Media Marketing
- Adobe Creative Suite
- Marketing
- Marketing Strategy
- Event Planning
- Graphic Design
- Web Design
- Event Management
- Press Releases
- Brochures
- Tourism
- Marketing Communications
- Hospitality
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