Kellie Cockrell Watson
Product Marketing | UCLA MBA, former PwC, WeWork
- Role
- Director of Product Marketing at Novi
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Director of Product Marketing
Apr 2025 — Present · Los Angeles, CA, US
Spearheaded full-scale website relaunch, including messaging strategy, UX enhancements, and demo CTA optimization, resulting in a 27% lift in demo requests and 40% increase in time on site- Developed messaging aligned to the product roadmap and launched Novi’s first product newsletter, increasing CTR by 15% and accelerating adoption of new features used 534+ times in 3 weeks- Created 3+ case studies (2 co-developed with Ulta Beauty), 5+ one-pagers, and 3 sales decks to strengthen GTM enablement and unify value prop narratives- Built and deployed 11 product-triggered and lifecycle emails, reducing support tickets by 18% and improving feature retention- Led customer insights and persona development to inform strategic messaging, positioning, and GTM prioritization across 3 core user segments
Education
University of Utah
Bachelor's degree
UCLA Anderson School of Management
Master of Business Administration - MBA
2019 — 2022
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