Kellie Rosekrans
Director of Marketing @ Grand Rapids Public Museum | Integrated Marketer * Brand Storyteller * Collaborator * People-First Leader *
- Role
- Director of Marketing and Customer Strategy at Grand Rapids Public Museum
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Kellie Rosekrans
Leading the Grand Rapids Public Museum\'s marketing and customer strategy, my focus is on strategic direction and managing communications across various platforms, creating impactful experiences and content strategies. The role encompasses overseeing advertising, website UX, email marketing, social media, and media relations.Previously, with POD Marketing Inc, I directed a creative team, contributing to product vision and business growth while fostering an empathetic leadership style. My background in experiential marketing and creative direction have strengthened brand development and management for B2B and B2C brands, demonstrating a commitment to delivering results through collaboration and innovation.
Experience
Director of Marketing and Customer Strategy
Jun 2023 — Present · Grand Rapids, MI, US
Provide strategic direction for the Museum\'s marketing, customer service, graphic design, and retail shop departments.Manage all outbound and customer-facing communications, including website UX and content strategy, email marketing, social media management, and paid and earned media.
Education
Marquette University
BA, Advertising, Marketing
2002 — 2006
Skills
- Brand Management
- Sports Marketing
- Marketing
- Experiential Marketing
- Marketing Budget Management
- Sponsorship
- Relationship Marketing
- Corporate Communications
- Social Media Consulting
- Contract Management
- Athlete Marketing
- Event Planning
- Market Research
- Public Relations
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