Kellie Carrara
Copy Manager
- Role
- Copy Manager Marketing, Social Media, Digital, Content at DXL Group
- Location
- Franklin, MA, US
- LinkedIn followers
- 500 followers
About Kellie Carrara
Experienced luxury lifestyle and retail brand writer • Social media savvy • Public Relations focused, with a passion for promoting• Retail and marketing communications knowledge• Extensive clothing and garment construction knowledge• Production-oriented able to pitch, sell and communicate a written, radio and television segment• Experience in quality women\'s, children\'s and men\'s apparel• Pro-active team playerSpecialties: Retail marketing and strategic planner, excellent writer who conveys sales message effectively with wit and knowledge, appealing both emotionally and rationally to consumers. Fashion is my passion!
Experience
Copy Manager Marketing, Social Media, Digital, Content
Jun 2006 — Present · Canton, MA, US
Establish copy voice• Manage copywriter staff; oversee all copy projects• Responsible for daily e-mails, weekly landing pages and homepages for DXL, Rochester Big & Tall, Casual Male and Living XL • Collaborate with Digital and Creative team to develop and present seasonal campaigns (Digital, Direct Mail, Catalog) • Create copy for organic and paid social media channels, including dynamic retargeting ads, static ads and Instagram stories • Manage/Create site content copy for over items per season • Write/Edit weekly blog articles including fashion trends and lifestyle articles • Manage product details and deadlines for vendor and private label brands, working with over 30 Buyers and their teams • Partner with Merchandising and Brand teams to manage and create content calendar for Social Media and Email Marketing • Collaborate with Digital and Design teams to create Display and Affiliate graphics to support promotions and brand messaging • Work with UX and Development teams to ensure alignment between marketing programs/messaging and user experience on site • Manage SEO in partnership with third party consultant, ensuring proper development of on-site body content in support of SEO strategies • Identify marketplace trends and competitive advertising for Big and Tall translation • DXL fashion and lifestyle blogger; editor Produced TV fashion segments nationwide• Write corporate press releases• Company ambassador; intern mentor; Women’s Leadership Board; Culture Committee Member specializing in Core Value Recognition
Education
Southern Illinois University, Carbondale
Bachelor's of Science, Journalism, Clothing & Textiles
Skills
- Apparel
- Editing
- Indesign
- Multi-Channel Retail
- Photography
- Brand Development
- Creative Direction
- Mac
- Blogging
- Retail Branding
- Advertising
- Magazines
- Marketing Communications
- Fashion Shows
- Direct Mail
- Art Direction
- Newsletters
- Concept Development
- Social Media Marketing
- Feature Articles
- Editorial
- Photo Shoots
- Email Marketing
- Public Relations
- Proofreading
- Media Relations
- Retail Marketing
- Online Retail
- Merchandising
- Copy Editing
- Marketing
- Copywriting
- Journalism
- Visual Merchandising
- Strategic Public Relations Planning
- Fashion Writing
- Integrated Marketing
- Fashion Journalism
- Web Content
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