Kellie Gentry
Marketing Director @Sony Music Entertainment
Signup · Get unlimited contacts
WORK HISTORY
Marketing Director @Sony Music Entertainment
US
Develop and manage each artist’s specific brand & branding guidelines (visual identity, social, touring, ect)• Utilize strategy and analytics to plan releases and marketing campaigns for multiple projects at a time• Create, maintain and monitor operating budgets varying in size to ensure on-time and budget releases/campaigns across multiple projects at a time • Identify advantageous brand partnerships/digital trends to integrate for additional exposure for artists/projects• Grow social followers, email subscribers, DSP followers, streams/downloads & more across multiple projects at a time • Identify and engage with various influencers, creators and agencies to execute campaigns that reached the target audience for various artists/records• Execute unique events/experiential moments throughout the campaign lifecycle • Oversee professional development of direct reports (marketing coordinator and digital associate director)
EDUCATION
Belmont University
Bachelor of Business Administration (BBA)
SKILLS
ABOUT KELLIE GENTRY
As a Marketing Director at Atlantic Records, I lead and executed multi-pronged marketing…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.