Kelli B.

Director of Marketing Communications @Georgia Health Policy Center

Atlanta, GA, US
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WORK HISTORY

Feb 2019 — Present

Director of Marketing Communications @Georgia Health Policy Center

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Atlanta, GA, US

Provide enterprise communications and brand leadership for a nationally recognized health policy center operating across twelve interdisciplinary teams and nine policy domains, supporting ~100 concurrent initiatives annually.• Serve as senior communications strategist and executive advisor to the CEO and Executive Team, aligning narrative, positioning, and messaging across research, funding strategy, and stakeholder engagement.• Lead integrated communications strategy across internal, external, and executive channels in complex, high-visibility environments.• Translate complex research and evaluation findings into high-impact communications for policymakers, funders, media, and public audiences.• Lead internal communications strategy, including leadership messaging, change management, and enterprise updates.• Prepare executive speeches, board materials, and strategic briefings; coach senior leaders on audience strategy and high-stakes communications.• Advise leadership on stakeholder sensitivities, political landscape considerations, and issues management.• Lead communications strategy for high-profile, multi-year national and statewide initiatives funded by the Robert Wood Johnson Foundation and the CDC, ensuring alignment with funder priorities and dissemination objectives.• Direct brand strategy, digital ecosystem management, and integrated media efforts across owned, earned, and paid platforms.• Lead and develop a cross-functional communications team; manage budgets, vendors, and performance.• Serve as liaison to university leadership, government affairs, and external partners to ensure enterprise alignment and reputation stewardship.

EDUCATION

2000 — 2005

Hofstra University

Master of Business Administration (MBA), Marketing

1989 — 1993

St. Francis Preparatory

HS Diploma

1993 — 1998

Hofstra University

BBA, Marketing

SKILLS

LeadershipMarketing CommunicationsMarket ResearchEditingTeachingHigher EducationWeb ContentTechnical WritingGhostwritingPresentationsAdvertisingMarketingMarketing ManagementSelf-PublishingPublic RelationsWritingSocial NetworkingSocial MediaTeam BuildingManagementSocial Media MarketingEvent Planning

ABOUT KELLI B.

I’m a senior marketing and communications leader who builds brand, drives alignment, and positions organizations for growth. With more than 20 years of experience leading integrated marketing and communications functions, I operate at the enterprise level—partnering with executive leadership to align narrative, strategy, and execution across complex, matrixed environments. My work spans brand architecture, digital strategy, executive communications, stakeholder engagement, and cross-functional alignment, often across multi-portfolio organizations with competing priorities and high visibility initiatives. I bring a systems mindset to communications—establishing governance, clarifying messaging frameworks, strengthening digital ecosystems, and ensuring marketing investments translate into measurable impact. I’m particularly effective in environments undergoing scale, transformation, or repositioning, where clarity and cohesion directly influence performance and reputation. In addition to my executive leadership experience, I serve as an adjunct professor of marketing and organizational leadership, teaching consumer behavior, strategic marketing, global marketing, and digital media. This dual vantage point keeps my perspective both analytically rigorous and market-aware.MBA in Marketing, Hofstra University.

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Kelli B. — Director of Marketing Communications at Georgia Health Policy Center in Atlanta, GA, US | Unifers