Kelli Brennan

AVP, Commercial Sales, Financial Services, Strategic Leadership, Business Development, Start-up Operations, Talent Mgmt.

Role
AVP Small Commercial Sales Performance Execution at The Hartford
Location
Charlotte, NC, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Kelli Brennan

Proven Senior Sales Leader with progressive financial services industry experience encompassing sales and distribution management, underwriting operations management, and strategy development. Documented success creating and launching strategic initiatives and process improvements resulting in increased efficiencies, substantial revenue increases, and cost savings. Skilled in creating and developing high performance teams around a shared vision by hiring, training, and motivating skilled professionals. Key Skills: Leadership, Sales Management, Business Development, Program Implementation, Training & Development, Marketing, C-suite Negotiations, Budgeting, Analysis, Team Development, Territory Management, Policies & Procedures, Change Management, Process Improvement, Automation, Solution-focused Selling, Consultative Selling, Business Administration, Change Management.Highlights: Business Administration / Change Management: Launched startup operation within Harford Financial Services Group resulting in growth from $0 and 5 employees to a $500M+ and a countrywide sales team. Results: Dramatic, positive change management shift internally as well as increased sales efforts. Sales Success / Business Development: Career history of exceeding sales goals irrespective of position. Thrive with new challenges; reflective progression from Sales Representative, Sales manager, Southeast Division Association Managing Director, to leading countrywide sales team startup. Exceeded sales goals for 10 consecutive years and recognized as the top performing sales team regularly.Talent Management and Development: Through coaching and training, professional development, and best practices, instrumental in producing and promoting upwards of 25 employees to leadership roles since initial management role.

Experience

  1. AVP Small Commercial Sales Performance Execution

    The Hartford

    Apr 2016 — Present · Charlotte, NC, US

    Reports directly to the Small Commercial Senior Vice President and Chief Sales Officer of Small Commercial Oversee strategic prioritization of the small commercial initiatives including the execution and effective integration of a multi-disciplined sales strategy team designed to drive targeted sales outcomes. Manage Small Commercial Sales Practices including execution of monthly business review, operational review, sales strategy, sales internal and external communications, agency analytics and sales performance reporting, sales tools enablement, agency segmentation, employee compensation and ICON (Small Commercial Platform) sales enablement. Streamlined Small Commercial Sales internal communications by consolidating messaging, upgrading communication formats, and improving efficiencies. Upgraded sales analytics and practices pertaining to large account pipelining; emphasizing key sales initiatives and driving significant improvement in large account solicitation, pre-qualification, and success rate. Results: pipelines grew by 50% and success rate rose from under 10% to 16% within only 6 months. Revamped sales training initiatives, reinforce key initiatives through various modalities, resulting in sales training completion increasing to 95+% and increased morale.

Education

  • State University of New York at Oswego

    Bachelor of Arts (B.A.), Spanish

  • State University of New York at Oswego

    Spanish and Iberian Studies

Skills

  • Insurance
  • Property & Casualty Insurance
  • Underwriting
  • Sales
  • Commercial Insurance
  • Sales Management
  • Management
  • Risk Management
  • General Insurance
  • Leadership
  • Workers Compensation
  • Liability
  • Financial Services
  • Process Improvement
  • Relationship Management
  • Professional Liability
  • Casualty Insurance
  • Strategic Planning
  • Casualty
  • Negotiation
  • Small Business
  • Account Management
  • Commercial Lines
  • Financial Analysis
  • Problem Solving
  • Business Process Improvement
  • Coaching
  • Business Development
  • Team Leadership
  • Business Strategy
  • Talent Management
  • Sales Process
  • Consultative Selling
  • Program Development
  • Change Management
  • Coaching & Mentoring
  • Territory Management
  • Territory Account Management
  • Strategy Implementation
  • Professional Mentoring

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Kelli Brennan — AVP Small Commercial Sales Performance Execution at The Hartford in Charlotte, NC, US | Unifers