Kelli Renfrow
Vice President/Group Creative Director
- Role
- Vice President Group Creative Director at Targetbase
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Kelli Renfrow
Creative mind meets business sense. Motivating Storyteller: The deepest experience…
Experience
Vice President Group Creative Director
Aug 2016 — Present · Irving, TX, US
Proven leader, conceptual storyteller, strategic thinker• Omnicom University AMP graduate• Lead for the Targetbase Writing and Editing Center of Excellence• Client experience includes Honda, Acura, Banfield, GSK, Grifols, UCB, Novo Nordisk, Novartis• Manage and mentor multiple teams of writers and art directors, as well as the full copyediting team• Adept at collaborating with cross-competency teams• Responsible for launching a writer residency program to recruit, develop, and retain talent• Exceptionally skilled at presenting and selling work• Work includes TV/video, social, email, web, digital, direct mail
Education
East Texas A&M University
Copywriting portfolio
2001 — 2003
Texas A&M University
BBA, Marketing
1996 — 2000
Skills
- Editorial
- Marketing Strategy
- Social Media
- Integrated Marketing
- Social Media Marketing
- Marketing Communications
- Creative Strategy
- Interactive Advertising
- Direct Marketing
- Interactive Marketing
- Brand Development
- Direct Mail
- Internal Communications
- Advertising
- Copywriting
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