Kelli Place

Director, Marketing Analytics @Fidelity Investments

Boston, MA, US

Product lead on marketing measurement for multi-million-dollar media budget • Lead efforts on unified measurement product that will combine data and insights offered by attribution models & MTA) into one holistic measurement product• Own monthly reporting of key revenue and acquisition KPIs presented to Senior Level Team• In charge of future proofing marketing measurement ecosystem that will address major industry changes by continuously evaluating top measurement vendors in the field• Own relationship with external marketing measurement vendor• Empower customer experience and product development teams with cross-business and meaningful insights to enable objective, informed decisions• Cross-collaborate with creative team, segment marketing, finance, external agency and measurement vendor on go-to-market execution and measurement plan• Partner with internal stakeholders on building performance dashboards to track and visualize progress on key performance metrics

UNH Peter T. Paul College of Business and Economics

B.S., Marketing