Kelli Rathke
SVP, Director of Media at Cramer-Krasselt
- Role
- SVP, Director of Media at Cramer-Krasselt
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Kelli Rathke
25+ years of media experience with a variety of international, national and local…
Experience
SVP, Director of Media
Oct 2004 — Present · Milwaukee, WI, US
Oversee and manage all media employees and activity in the Milwaukee office-Responsible for leading the overall strategic direction and execution of media plans, including data collection and analysis, media plan option development, negotiations and plan/buy stewardship, and budget management -Create and manage clients’ communication platforms by integrating with all agency disciplines (account management, brand planning, creative, digital and public relations) as well as partner agencies (promotions, public relations)-Participate in new business pitches by assisting in writing RFP responses to crafting overall strategic directions to presenting to prospective clients-Develop and nurture the growth of junior media staff -Encourage media teams to regularly explore new alternatives and potential strategies to create media-neutral solutions-Manage media department topics such as providing input to account assignment decisions, interviewing and hiring decisions of potential staff, facilitating departmental training and analyzing resource needs
Skills
- Integrated Marketing
- Media Strategy
- Media Buying
- Traditional Media
- Mobile Marketing
- Digital Media
- Advertising
- Comscore
- Interactive Marketing
- Digital Strategy
- Interactive Advertising
- Digital Marketing
- Outdoor Advertising
- Media Planning
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