Kelli Gassman
Marketing Professor & Director of Career Services at Corban University
- Role
- Assistant Professor of Marketing & Director of Career Services at Corban University
- Location
- Salem, OR, US
- LinkedIn followers
- 500 followers
About Kelli Gassman
Marketing professional experienced in devising and executing innovative and creative…
Experience
Assistant Professor of Marketing & Director of Career Services
Mar 2011 — Present
MARKETING:• Recruited and consulted on 250+ real-world marketing projects for 200+ small business and nonprofit clients to create robust student engagement, leading to effective marketing plans and student internships• Created collaborative strategic partnership with ArrayRx Solutions and ArrayRx Discount Card for student marketing projects• Led and managed seventeen (17) major marketing projects for the ArrayRx Team including- Formulated digital, social media, and web communications strategies to drive consumer engagement - Framed content strategy and tactics for messaging effectiveness - Conducted competitor analysis for new U.S. states joining the ArrayRx Consortium - Researched new proposed target customers while developing communication strategies, key messaging, and mass outreach initiatives - Developed marketing promotional campaigns to decrease health inequities for all ArrayRx customer segments, especially underserved target groups (i.e, migrants, refugees, COFA population, indigenous communities, etc.)- Delivered creative mock-ups and infographics to overcome barriers to card usageTEACHING:• Develop curriculum, instructional materials, presentations, exams, role-play exercises, case studies, and class handouts • Conduct class lectures, role-play exercises, case studies, and real-world learning opportunities• Assess student abilities/skills and make recommendations to improve their academic performanceCAREER DEVELOPMENT:• Developed and launched a 5-year career development strategy to engage 600+ university students• Launched university-wide Corban Career Day with 25 professional development workshops for 300 students, interviewing 100 students across six majors with 77 interviewers from the community and a career fair with 50 employers
Education
Pepperdine Graziadio Business School
MIB
1991 — 1993
Point Loma Nazarene University
Bachelor's of Arts
1985 — 1989
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