Kelli Cotton
Strategy & Operations Executive | Growth-Focused | Expert in Cross-Functional Leadership, Business Optimization & AI for Strategy | Driving Scalable Success in Services & Beyond
- Role
- Consultant at Half Dome Partners
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Kelli Cotton
I’m a strategy and operations leader with 19+ years of experience translating business…
Experience
Consultant
May 2024 — Present · Santa Monica, CA, US
A strategic advisory firm supporting organizations across diverse industries in marketing operations, sales, and business growth initiatives.• Audited marketing and operational workflows, improving lead conversion rates by 27% through streamlined processes.• Implemented CRM, GA4, and GTM systems, resulting in a 40% improvement in tracking accuracy and customer segmentation.• Developed go-to-market strategies for service-based clients, increasing qualified leads by 30% within 90 days.• Collaborated with executive stakeholders to realign brand strategy with revenue targets, contributing to 15% growth in Q2.• Introduced marketing performance dashboards that enabled real-time ROI tracking and campaign optimization.
Education
University of Alabama
Bachelor of Science - BS
2002 — 2005
Skills
- Advertising
- Event Management
- Social Networking
- Social Media Marketing
- Public Relations
- Media Relations
- Social Media
- Event Planning
- Marketing
- Marketing Strategy
- Press Releases
- Marketing Communications
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