Kelley Styring

About Kelley Styring

I’ve snooped inside women’s purses, followed shoppers in grocery stores and tracked down gum chewers on Twitter. No, I’m not a stalker - I’m a savvy businessperson who practices the craft of consumer research. CONSUMER STRATEGY/MARKET RESEARCH: My unusual activities are all part of a day’s work unearthing new insights that inspire new ideas, new opportunities and new ways of doing business for my industry-leading clients.As the founder and principal of InsightFarm, a consumer strategy and market research consultancy, I help my clients grow their businesses by knowing their consumers better. Find out more about how InsightFarm can help you discover fresh insights that can help generate new profits:Go to: Email me: k••••••••@insightfarm.com.INNOVATOR/AUTHOR: I’ve also conducted one-of-a-kind syndicated studies and authored books on women’s purses and their contents, what drivers carry in their vehicles, and how consumers cope in the brave new one-handed world. MEDIA: My work has been featured by media worldwide, including USA Today, Reuters, Advertising Age, Brandweek, Fortune, Good Morning America, Quirk’s Marketing Research Review, the U.K.’s Research, Adam Carolla’s CarCast, TV, radio, newspapers, magazines and blogs.SPEAKER: You’ll often find me speaking about new ways to think about and conduct research at industry conferences, trade shows and corporate events. If you’re ever in need of an engaging, informative speaker – email me at k••••••••@insightfarm.com.WINEMAKER: And yes, I am a professional winemaker. My husband Steve and I grow grapes and produce handcrafted, award-winning wines at our family vineyard and winery in Oregon’s famed Willamette Valley. Keep up with our latest winery news at

Experience

1. Founder and Principle Researcher

   Insightfarm, Inc

   Mar 2003 — Present · Portland, OR, US

Education

• University of the Arts

  BSID, Industrial Design and Marketing

  1980 — 1984

• Darla Moore School of Business at the University of South Carolina

  MBA, Marketing and Market Research

  1988 — 1991

Skills

• Management
• Competitive Analysis
• Market Intelligence
• Strategy
• Product Innovation
• Market Research
• Business Development
• Consumer Products
• Shopper Marketing
• Ethnography
• Customer Insight
• Consumer Behaviour
• Fmcg
• Brand Equity
• Advertising Research
• Integrated Marketing
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Focus Groups
• Marketing Strategy
• Consumer Insight
• Product Development
• Quantitative Research
• Marketing Research
• Analysis
• Consumer Behavior
• Marketing
• Marketing Management
• Market Analysis
• Strategic Planning
• Brand Architecture
• Qualitative Research
• Positioning
• Survey Design
• Strategic Communications
• Business Insights
• Nielsen
• Analytics
• Primary Research