Kelley Skoloda

About Kelley Skoloda

I operate at the intersection of executive leadership and entrepreneurial innovation — where disciplined strategy meets bold creativity.As Chief Marketing & Communications Officer for Independence Health System, I am leading one of Western Pennsylvania’s largest healthcare brands through transformation — uniting five hospitals under one identity, elevating reputation, and expanding patient acquisition and engagement across a highly competitive market.Previously, through KS Consulting & Capital, I served as a strategic advisor and brand catalyst — partnering with healthcare, biotech, and purpose-driven organizations ready to grow smarter, faster, and with greater impact.My approach combines big-brand precision with start-up agility, delivering clarity, momentum, and measurable results.Specialties:Brand Strategy & Corporate ReputationExecutive Positioning & Thought LeadershipHealthcare & Biotech MarketingGrowth & Go-to-Market StrategyInvestor, Board & Stakeholder Communications k••••••••@ksconsultingandcapital.com

Experience

1. Chief Marketing and Communications Officer

   Independence Health System

   Jan 2025 — Present

   Chief Marketing & Communications OfficerIndependence Health System | 2025 - PresentLeading marketing, brand, communications, and digital strategy for a newly formed multi-hospital health system.Unifying five regional hospitals under one master brand, strengthening reputation, patient acquisition and local trust.Launching high-impact campaigns that increased patient acquisition in women\'s health services, cardiology, general surgery, and primary care.Direct all crisis, internal, and external communications with transparency and credibility.Partner with executive leadership and the board to guide long-term brand and growth strategy.

Education

• University of Pittsburgh Joseph M. Katz Graduate School of Business

  MBA, Marketing

  1986 — 1987

• Seton Hill University

  Bachelor's degree, Business Administration and Management, General

  1982 — 1986

Skills

• Entrepreneurship
• Corporate Branding
• Mentoring
• Presentations
• Strategic Communications
• Social Media
• Speech Writing
• Digital Strategy
• Social Media Measurement
• Communication Training
• Management
• Publishing
• Crm
• Leadership
• Crisis Management
• Integrated Marketing
• Marketing
• Public Relations
• Internal Communications
• Media Relations
• Online Marketing
• Angel Investing
• Social Media Marketing
• Press Releases
• Advertising
• Marketing Strategy
• Digital Marketing
• Marketing Communications
• Social Marketing
• Word of Mouth Marketing
• Start-Up Consulting
• Consulting