Kelley Peter

About Kelley Peter

I’m a data‑driven ACOE Analyst specializing in allocation, forecasting, and retail inventory optimization for Kroger’s multi‑division network. I transform complex retail and supply chain data into clear, actionable insights that improve allocation accuracy, strengthen promotional execution, and enhance overall category performance nationwide.Each week, I support the movement of millions of units by using a comprehensive analytics approach that incorporates historical performance, promotional lift, gross and net need, store attributes, shelf capacity, location behavior, and Order vs. Shipped accuracy. My work ensures the right products land in the right stores at the right time — improving customer experience and driving meaningful business results.I partner closely with Category Managers, Merchandising, Allocation, and Supply Chain teams, leading weekly performance reviews to align strategy, forecast promotional demand, correct inventory imbalances, and identify high‑value opportunities across thousands of stores and SKUs.I\'m passionate about leveraging analytics, automation, and cross‑functional collaboration to solve complex retail challenges. Whether it’s improving in‑stock performance, optimizing promotional outcomes, building better forecasting tools, or reducing manual reporting time, my focus is always on delivering measurable, data‑backed value.Skills & Focus Areas:Allocation Strategy • Demand Forecasting • Retail Data Analytics • Inventory Optimization • Promotional Planning • Business Intelligence • Power BI • SQL • Excel Automation • KPI Analysis • SKU‑Level Insights • Data Visualization • Cross‑Functional Collaboration • Supply Chain Analytics • Process Improvement

Experience

1. Acoe Analyst (Analytics Center of Excellence Allocation & Supply Chain Analytics)

   P.L. Marketing, Inc.

   Apr 2025 — Present · Cincinnati, OH, US

   Lead data-driven allocation strategies for Kroger by analyzing gross need, net need, store-level demand, historical trends, shelf capacity, and promotional lift to allocate millions of units across thousands of stores nationwide each week.• Improve allocation accuracy by 10–20% by integrating Order vs. Shipped variance data into forecasting and replenishment decisions, enabling proactive adjustments before supply issues affect stores.• Drive stronger promotional execution by using historical promotional lift, regional patterns, and velocity modeling to protect inventory levels, forecast demand surges, and increase promotional success.• Enhance category performance through weekly strategy meetings with Category Managers, aligning on allocation needs, inventory gaps, store behavior, upcoming promotions, and supply chain constraints.• Develop automated analytical tools and Power BI/Excel dashboards that reduce manual reporting time by 30–50%, increase analytical speed, and improve decision-making for Allocation and Merchandising teams.• Increase sell-through by 5–12% and boost new-item launch productivity by 8–15% through improved initial placement accuracy, refined replenishment logic, and integration of size curves and store attributes.• Analyze SKU- and store-level performance across Kroger’s multi-division network to identify opportunities that reduce overstock, decrease out-of-stocks, and improve inventory turns.• Strengthen cross-functional alignment by partnering with Allocation, Category Management, Merchandising, and Supply Chain to deliver clear insights, standardized tools, and more consistent execution across divisions.• Contribute to Kroger’s operational excellence by improving on-shelf availability, optimizing inventory flow, enhancing promotional performance, and driving more data-driven, customer-focused allocation decisions.

Education

• University of Dayton

  Bachelor of Science (BS) in Business Administration, Marketing

  2016 — 2020

Skills

• Leadership
• Social Media
• Time Management
• Teamwork
• Microsoft Word