Kelley Novakovich
Channel Experience Manager @Playstation
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WORK HISTORY
Channel Experience Manager @Playstation
San Mateo, CA, US
EDUCATION
Fairfield University
Master of Business Administration (MBA), Marketing
Fairfield
Bachelor of s, Marketing
Fairfield University
Bachelor of Science (B.S.), Marketing
SKILLS
ABOUT KELLEY NOVAKOVICH
Innovative and strategic marketing leader skilled in omni-channel shopper marketing and retail media activations. Expertise in designing and executing multi-million-dollar marketing strategies that drive sales, enhance brand visibility, and optimize consumer engagement across digital and in-store channels. Experience collaborating with entertainment studios, game designers, retail media networks, and retail teams to optimize go-to-market (GTM) strategies. Expert in budget management, performance analytics, and executing omni-channel strategies that engage and retain customers.
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