Kelley Mitchell P.
Product Strategy & Design | Enterprise Leadership
- Role
- VP, Product Design at Southern Glazer's Wine & Spirits
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Kelley Mitchell P.
I specialize in making great products that people love to use, fast. I have built expertise in all things digital, from strategy and research to product design and build, innovation, and optimization. I create design communities and lead high performing teams. With tight collaboration with software engineering, I build digital products and services using agile and lean startup methodologies. How can I help? SPECIALTIES/product strategy, design strategy, product design, team leadership, creative direction, user experience (UX), product management, inclusive & equitable design practices, design research, e-commerce, content strategy, CMS, content production, usability testing, accessibility, search engine optimization (SEO), data analytics & performance optimizationINDUSTRIES/travel, hospitality, automotive, healthcare, non-profit, transportation, shipping, financial services, retail, e-commerce, telecommunications, business services, consumer products (CPG), legal services, financial servicesCLIFTONSTRENGTHS/Strategic, Maximizer, Activator, Achiever, Ideation
Experience
VP, Product Design
Southern Glazer's Wine & Spirits
Mar 2024 — Present · Miami, FL, US
Leading product design for the digital transformation of North America’s largest wine and spirits distributor. Built and rapidly scaled the in-house design team to 35, exiting multiple agencies with significant cost savings. Created Neat DS, the multi-theme design system for Southern Glazer\'s digital products and services. Rebranded Proof by Southern Glazer\'s, the largest B2B e-commerce platform in the wine and spirits industry, and launched an all-new Proof mobile app for retailers.
Education
The George Washington University
Project Management Professional Certificate Program
2005 — 2005
The University of Georgia
Bachelor of Science - BS, Environmental Health
Savannah College of Art and Design
Advertising (Atlanta College of Art)
2003 — 2003
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