Kelley Electa
Brand Partnerships & Activations Lead | Experiential Marketing | Sports & Entertainment Sponsorships | Former DoorDash, Apple, Allied Esports, Viacom
- Role
- Senior Brand Partnerships & Activations Consultant at Ke Consulting
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Kelley Electa
Accomplished Brand Partnership and Activation leader with 15+ years of experience leading sponsorship marketing, experiential events, integrated campaigns, and consumer promotions across sports, entertainment, and live events. Proven track record of managing high-profile partnerships, elevating brand awareness, and driving consumer engagement in both in-house and contract roles for global organizations and startups, including Apple, DoorDash, Nintendo, Viacom, Caesars Entertainment, and Allied Esports. EXPERTISE 🟦 Sponsorship Marketing & Activation 🟦 Brand Awareness 🟦 Campaign Management & Execution 🟦 Partnership Development 🟦 Account Management 🟦 Consumer Engagement 🟦 Experiential Marketing & Events 🟦 Cross-Functional Leadership 🟦 Strategic Marketing
Experience
Senior Brand Partnerships & Activations Consultant
Mar 2017 — Present · Las Vegas, NV, US
Direct partnership marketing initiatives, brand activation strategies, experiential, and sponsorship marketing programs across technology, entertainment, sports, and live events, collaborating with notable brands and organizations. Select assignments include: • Hub Culture – Event management of Hub Culture Pavilions at the World Economic Forum in Davos, Switzerland and SXSW. Partners included SAP, PayPal, Mastercard, Dell, Palo Alto Networks, and Johnson & Johnson (2025, 2018)• Anthemic Agency – On-site event management and experiential marketing for projects including the JBL Festival, the brand’s week-long B2B and B2C in-person meeting and live music experiences in Las Vegas.(2024, 2019)• Allied Esports – Account management and activation for partners of Allied properties, including the HyperX Esports Arena at Luxor Las Vegas, and the Simon Cup Fortnite competition. Brand partners included Apple Pay, Newegg, HyperX, and Simon Property Group (2019)• Freebird Rides – Sponsorship marketing strategy and activation for a rewards-based ride-sharing app that integrated with Lyft & Uber. Sponsorship programs included Wine on the River and the Music City Bowl college football game, supporting the brand\'s launch in Nashville (2019)
Education
Marymount Manhattan College
Bachelor of Arts - BA
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