Kelley Keane Drumm
Vice President of Marketing at TriState Capital Bank
- Role
- Vice President of Marketing at Tristate Capital Bank
- Location
- Mentor, OH, US
- LinkedIn followers
- 500 followers
About Kelley Keane Drumm
As Marketing Director for MAI Capital Management, I lead marketing strategy for the…
Experience
Vice President of Marketing
Jan 2024 — Present · Cleveland, OH, US
Collaborate with senior leadership and sales teams to craft strategies and drive quantifiable results to grow new loan originations and line utilization for both private and commercial banking for the B2B2C middle market. Support sales teams focused on securities-based lending, financial advisor solutions, commercial real estate, treasury management, and equipment financing. Leverage multiple agency relationships to develop campaigns across multiple channels and align strategies with organizational goals and objectives.Key Achievements: Developed a marketing strategy for the Broker-Dealer channel to increase advisor utilization and retention, creating targeted campaigns for key accounts, such as Baird, LPL, Schwab, and Northwest Mutual. Successfully implemented a targeted marketing campaign for our securities-based lines of credit to the insurance vertical, creating customized microsite, email, direct mail, and social campaigns. Partnered with sales to manage logistics for 70+ national conference and trade show sponsorships, generating significant MQLs for both the private bank and treasury management divisions. Facilitated 31% total revenue growth and 34% growth in net interest for the bank during the past 18 months.
Education
Bowling Green State University
Interpersonal Communication
Indiana Wesleyan University
Master of Business Administration (M.B.A.)
Magnificat High School
College Prep/Business
Cleveland State University
Bachelor’s Degree
Skills
- Market Planning
- Public Relations
- Project Management
- Marketing
- Event Planning
- Leadership Development
- Vendor Relations
- Event Management
- Sales Support
- Corporate Communications
- Public Speaking
- Press Releases
- Promotions
- Marketing Communications
- Online Marketing
- Advertising
- Direct Marketing
- Self-Publishing
- Nonprofits
- Sponsorship
- Integrated Marketing
- Direct Mail
- Newsletters
- Management
- Digital Marketing
- Team Leadership
- Business Networking
- Email Marketing
- Brand Development
- Strategic Planning
- Social Media
- Brand Management
- Cross-Functional Team Leadership
- Fundraising
- Marketing Strategy
- Training
- Marketing Management
- Sales
- Lead Generation
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